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Marketing Concentration Impact

Marketing Concentration

When students study business and concentrate on Marketing, they combine a number of skills to prepare them for a successful career in business.

BSBA students who concentrate in Marketing take a diverse group of marketing courses including those in:

  • Advertising and Promotions
  • Sales and Sales Management
  • Marketing Research
  • Consumer Behavior
  • Supply Chain Management
  • Digital and Social Media Marketing
  • Marketing Management

The Fairmont State University Marketing program integrates marketing training with accounting, management, finance and economics. A combination of these skills helps prepare our students for current marketing trends and opportunities.

Marketing Elective include the following: MKTG 3305 - Supply Chain Management, MKTG 3310 - Consumer Behavior, MKTG 3320 - Advertising/Sales Promotion, MKTG 3370 - Digital Marketing, MKTG 3399 - Special Topics in Marketing, MKTG 3400 - Sales/Sales Management, MKTG 3500 - New Products.

Career Opportunities

College of Business & Aviation and Marketing faculty members are confident their graduates can compete for positions with graduates from any other school. Ideal positions for Marketing graduates include:

  • Account Management
  • Creative and Content Managers
  • Advertising Managers and Executives
  • Event Management
  • Marketing Directors
  • Marketing Program Managers
  • Sales and Marketing Representatives and Executives

Contact For More Info

James Davis

James Davis

Associate Professor of Business Administration
 JH 206-G

Additional Resources