Study includes advertising, marketing research and consumer tendencies
Basic curriculum of accounting, management, finance and economics
When students study business and concentrate on Marketing, they combine a number of skills to be a part of a successful business plan.
Marketing graduates take a diverse group of business courses including those in:
Distribution and logistics management
The Fairmont State University Marketing program integrates marketing training with accounting, management, finance and economics. A combination of those skills prepares our students for current marketing trends and activities.
School of Business and Marketing faculty members are confident their graduates can compete for positions with graduates from any other school. Ideal positions for Marketing graduates include: