Marketing Program
Prepare for current business and marketing trends.
Concentrated marketing studies include traditional and trending marketing topics.
Basic curriculum of accounting, management, finance and economics.
Overview
When students study business and concentrate on Marketing, they combine a number of skills to prepare them for a successful career in business.
BSBA students who concentrate in Marketing take a diverse group of marketing courses including those in:
- Advertising and Promotions
- Sales and Sales Management
- Marketing Research
- Consumer Behavior
- Supply Chain Management
- Digital and Social Media Marketing
- Marketing Management
The Fairmont State University Marketing program integrates marketing training with accounting, management, finance and economics. A combination of these skills helps prepare our students for current marketing trends and opportunities.
Career Opportunities
College of Business & Aviation and Marketing faculty members are confident their graduates can compete for positions with graduates from any other school. Ideal positions for Marketing graduates include:
- Account Management
- Creative and Content Managers
- Advertising Managers and Executives
- Event Management
- Marketing Directors
- Marketing Program Managers
- Sale and Marketing Representatives and Executives
Marketing Program