Marketing Program
Prepare for current business and marketing trends
Study includes advertising, marketing research and consumer tendencies
Basic curriculum of accounting, management, finance and economics
Overview
When students study business and concentrate on Marketing, they combine a number of skills to be a part of a successful business plan.
Marketing graduates take a diverse group of business courses including those in:
- Marketing management
- Advertising
- Salesmanship
- Marketing research
- Consumer behavior
- Distribution and logistics management
- International marketing
The Fairmont State University Marketing program integrates marketing training with accounting, management, finance and economics. A combination of those skills prepares our students for current marketing trends and activities.
Career Opportunities
School of Business and Marketing faculty members are confident their graduates can compete for positions with graduates from any other school. Ideal positions for Marketing graduates include:
- Account supervisors
- Creative directors
- Advertising managers and executives
- Circulation managers
- Fundraising consultants
- Marketing directors
- Marketing program managers
- Sale and marketing executives
Marketing Program