Just like you, institutions and their brands have personalities. An important way
to support Fairmont State University’s mission and brand promise is to communicate
our brand personality whenever possible.
Unbound by limitations, hard-working, and welcoming, we passionately empower people,
partners, and communities to take wing and soar.
This personality is embodied through our five brand characteristics:
- EMPOWERING inspirational, strengthening, transformational engine
- LIMITLESS optimistic, “can-do” attitude, unbound
- RESPONSIVE action-oriented, community-minded, helpful
- HARDWORKING goal-oriented, roll-up-your-sleeves, resourceful, tenacious
- GENUINE caring, supportive, warm, friendly, unpretentious, honest, informal
Although these personality characteristics should be incorporated whenever you interact
with current and prospective stakeholders, you can emphasize certain characteristics
over others to match your communication’s voice to the specific audience’s ear.
Think of Our Personality Characteristics as Dials You Can Turn Up or Down