Last week, Fairmont State University’s University Relations and Marketing (URM) division received two national awards through The Collegiate Advertising Awards (CAA). The awards included a silver award for billboard design and a gold award for internal newsletter series.
The Collegiate Advertising Awards (CAA) is an elite, national program recognizing higher education organizations for excellence in communications, marketing, advertising and promotions of their schools. The 2022 CAA program received entries from the United States and Canada representing small community colleges to very large schools & universities.
“Our URM division is made up of some of the top design, communication and advertising experts in the nation,” said Sr. Director Jessica Sharps. “Award programs like this allow our team to showcase our work and celebrate our achievements.”
Submissions were reviewed and by a national panel of industry experts, with a possibility of 100 total points. Fairmont State’s entries competed against similar-sized organizations in their specific groups and categories.
Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
Representing all areas of communications, media, marketing, advertising and promotions, the 2022 Collegiate Advertising Awards program contained some of the best advertising projects arguably in the world. The Collegiate Advertising Awards is pleased to recognize the outstanding creative achievements of Fairmont State University.
All winners are posted on the Collegiate Advertising Awards website at www.CollegiateAdAwards.com.
Judges Choice – Score of 100% (only 4 issued – top 1%)
Gold Awards – Score of 95 to 99 (top 5% in the nation)
Silver Awards – Score of 90 to 94 (top 12% in the nation)
Bronze Awards – Score of 85 to 89 (top 16% in the nation)