OVERVIEW OF MARKETING PROGRAM
The B.S. in Business Administration marketing concentration is designed to develop graduates who possess a strong foundation to explore many career choices by offering courses in marketing management, advertising, salesmanship, marketing research, consumer behavior, distribution and logistics management, and international marketing. The program integrates the marketing training with other relevant disciplines (accounting, management, finance, and economics) to assure that students have the combination of skills that meet the requirements for managing today's marketing activities.
EMPLOYMENT OPPORTUNITIES IN MARKETING
Students completing the B.S. in Business Administration with a concentration in marketing will be able to compete with graduates of most colleges and universities for positions as account supervisors, creative directors, advertising managers or executives, circulation managers, fundraising consultants, marketing directors, executive directors, marketing program managers, and sales and marketing executives.
