Strategic Plan - Goal 3

Strategic Goal: Expand and promote community education.

Success Indicator:

  1. Community education participation will increase to meet the participation goals set by the West Virginia Council for Community and Technical College Education.

  Timeline, Reports, Team Members.                    Task Force Findings.                   


Action Step 1: Establish a central contact for community education and outreach programs.

  1. Create contact list for all community education services and personnel.
  2. Coordinate information for services provided through community education and other campus programs (web site and marketing).
  3. Coordinate services for community education programs (ticketing, registration, facilities assignment, and personnel procedures).

Action Step 1 Assessment: Track inquiries.


Action Step 2: Develop new offerings to meet community needs and interests.

  1. Inventory past and current community education courses, activities, and events.
  2. Conduct needs analysis and community interest surveys and distribute them throughout the service area.
  3. Establish a consortium of community leaders that includes at least one representative from each county in the service region; these leaders will serve as community education contacts who gather and distribute information and serve as a representative for that county’s population.
  4. Increase offerings based on outcomes of needs analysis and surveys.
  5. Establish offerings in underserved areas.
  6. Establish offerings directed at target populations (e.g., senior citizens/Elderhostel, homeschoolers). 
  7. Explore use of technology to develop interest groups or learning communities, which could be primarily self-directed.

Action Step 2 Assessment: Track number of new offerings, their enrollments, and locations.


Action Step 3: Support community education providers.

  1. Develop a consortium of community education providers using alumni, faculty, adjunct faculty, staff, advanced students, and others affiliated with the institution.
  2. Prepare community education providers through an orientation.
  3. Ensure providers access to facilities, resources and contact with the institution.
  4. Recognize community education providers.

Action Step 3 Assessment: Survey satisfaction of community education providers.


Action Step 4: Increase involvement in community education.

  1. Develop a comprehensive, professional, attractive catalogue of offerings.
  2. Develop a comprehensive marketing plan based on the demographics of the service region.
  3. Develop a user-friendly web site about community education offerings.
  4. Assess the quality of community education courses, providers, and activities.
  5. Collaborate with community organizations to foster awareness.

Action Step 4 Assessment: Track enrollment and survey participant satisfaction.


Action Step 5: Institute a regular rotation of community education offerings.

  1. Create a database to track community education offerings.
  2. Monitor trends in community interest.
  3. Monitor trends in enrollment.
  4. Revise rotation as needed.

Action Step 5 Assessment: Inventory community education offerings.