The Fairmont State University Logo Licensing Program

Any company or person who produces any item using the Fairmont State University family of logos or the Falcon or using the name of "FSU" or "Fighting Falcons," must be a licensed vendor. These images and words are all trademarks of Fairmont State University.

If the end product is strictly for in-house campus use (such as donor thank-you items, shirts for coaches, award plaques for academic awards, etc.) then the royalty fee will be waived. The vendor still needs to fill out a One-time Exemption Licensing Form available from Tammy Holden in the Office of Creative Services, Room 104, Wallman Hall or by clicking on the link on this page.

If the end product is to be sold, a royalty fee will be applied. All royalties that are collected come back to Fairmont State University for athletic scholarships.

The process for becoming a licensed vendor is fairly simple. Vendors should contact Jake Garner at Learfield Licensing Partners and he will walk them through the process.

Jake Garner
Brand Management Representative

Learfield Licensing Partners
8900 Keystone Crossing, Suite 605
Indianapolis | Indiana  46240
D 317-669-0820 | F 317-669-0810
C 574-518-1643

Any company that wishes to be a licensee of Fairmont State University needs to apply for a license through Learfield Licensing Partners. If the company wants to pursue a Restricted License, which allows sale only to FSU for internal consumption, then there is no cost associated with the application. If the company desires to pursue a Standard License, which would allow sale to Fairmont State University and to outside retail outlets, then there is a one-time $75 fee.

It is possible that many specialty product companies put the license under their name so that they don’t have to bring 10 different companies on board.

If a vendor wishes to have access to pre-created and pre-approved digital art, they must pay a $50 subscription fee to J. Patton for access to the Logos on Demand service. When a product is designed – like a shirt or a notebook cover or a window decal – the vendor will submit the artwork to Learfield Licensing Partners for approval. Learfield Licensing Partners then runs the artwork past the Office of Creative Services. Once the vendor has approval, it may produce the item.

The development of the logo licensing program is intended to create a FSU brand of high quality products, available to those on and off campus. To maintain the FSU brand, greater control of FSU images, logos and name(s) are necessary. Ultimately, FSU students benefit from this program because
all royalties proceeds go toward athletic scholarships. Supporting the licensing program means supporting our students.

Questions regarding logo usage should be directed to:

Tammy Holden
Director of Creative Services
Fairmont State University
Wallman Hall, Room 104
(304) 367-4019