Goal 2 Breakout
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Goal 2 Breakout Questions from Strategic Planning Stakeholders Conference
1. How can we get area businesses more involved to create PRODUCTIVE partnerships?
2. Ideas and a vision to start a speaker’s bureau.
3. How can we get our extended service area to become more actively involved in campus activities?
Faculty-Loan Program -- advertising? -- need? On the web - Wiki - show how to use ... is this tool now the de facto clearinghouse of organization's dissemination of information?
Problem with absorbing presentations in a short time / presentation
Audit committee giving implementation committee information -- committee makeup and sharing/clearinghouse of information.
Problem with the information coming from too many sources and too many formats ... and not quality assured for accuracy.
Committee chairperson a filtering/clearinghouse of information before distributed to committee.
Our table would have needed to see the committee's information much sooner in advance to make more informed responses.
No Measure of improvement / increase year-over-year ... no quantifiable data. How to measure? Supporting data ...
"we" have the experise that the community needs ...
Speakers' Bureau -- need?Problems with restructuring action step 3? ... changed/reprioritized?
Need to discuss with community and county leaders from various fields, private and public ... do
FSU has to go to the businesses to seek involvement. What are your current needs?
Gather information on speakers available. Again, reverse the order as well and bring speakers from businesses and the community and alums to participate in campus activities as well.
The FSU community needs to go to them. Service areas already have been identified through class offerings; perhaps we could capitalize on that. Take program components such as GIS into the community to help identify needs and make connections with the community groups.
- Table agreed that marketing director position is needed for the upcoming year.
- This is important as a first step for four of the goals. Marketing plan would help coordinate initiatives not only for this goal but for others as well. Marketing director would also need a budget.
- Faculty-to-loan business program needs to be defined and clarified. This could increase faculty development activities as well. Business –to-FSU program could benefit institution as well. Focus on where the opportunities to develop these programs exist and concentrate on developing those. Capture what is already going on in the institution and collect that information. *Here’s what we’re doing; here’s what we could do for business.
- Campus calendars are available. Agree with timeline for Action Step 5. Programs and schools on campus need to use the calendars more.
- Are there any formal partnership agreements already established?
- IF not already included, add Sharon Shaffer to the committee to enhance business partnerships
- Host a “Day on Campus” for regional businesses – have breakouts on how we can help each other
- Link representatives from campus with each business partners
- Use online survey tool to (link on homepage) to find out what human resources are available in the campus community. Look at *Advisory Council for faculty (see Leslie Lovett for website and example)
- Possibly look at a different title for the program “Community Conversations”.
- Promote hours better on website (user friendly) for resources on campus – Library, Falcon Center – Who is the website geared for – students? The public has a hard time finding some of the resources they would like to see unless it is highlighted on the front page.
- Promote activities/flyers to off campus sites
- Need to go to the community to promote activities.
- When community attends campus activities (fitness classes, library) how do you get out of parking garage? Not user friendly.
- Childcare available during larger, evening events, possible host a Community Ed class geared towards the children – use Falcon Center
Implementation Team has added goals that have not been met to year 3 timeline.
Celebration of partnerships…see Goal 2 above
- Promote guest lecture series to service area as well as other events occurring.
- Times West Virginian, etc., could have a regular page promoting events at FS.
- Calendar should be more prominently displayed on institutional website.
- Showcase partnerships on campus.
- Institution needs to give recognition to partners—maybe a “partner of the year” recognition—Action Step 2. Incorporate a workshop into process. Ask questions of partners—how can we do more/enhance/etc.
- Combine marketing director for goals 2 and 3 and explore the possibility of this person serving the needs of both. This is considered a high priority by our group.
- We would like to have the speakers bureau as a higher priority and would like to have an increased level of funding. Also, attempt to utilize local and regional business men and women as speakers. Target programs such as the Aviation program that are little known quality programs. Target alumni as well for speakers.
- Identify additional community resources to help in this process.
- Explore the possibilities of inviting the local schools to come to campus as well as alumni.
- Target community organizations such as the county commission, chambers of commerce, school boards.
- Explore opportunities to provide community with donations such as food, equipment, books, and human resources..
- Let’s define what we mean by area and what we mean by business.
- Give business the opportunity to tap into faculty expertise. We have done loans—e.g. the School of Business’ Advisory Council. We need a mechanism to make this easier to do: a form on the Web site, a one-time presentation on campus. The School of Education has forty PDPs. Faculty in Education teach in partners’ classrooms.
- We need to make sure that people are reporting these things. Faculty loans, even self-reported, are not “captured” in an electronic central repository.
The Gear-up model is appropriate. The questions are how to get that information out to the public and who should be doing it. Is there a screening process? Have to mix freedom with honesty, visioning with getting the word out. Some people might not be the best speakers; we want to put our best foot forward. The speakers’ bureau is different from a faculty loan. People in development are an asset because they can use that as an opportunity to secure faculty development, scholarship, long-term funding opportunities and special project funds. One of the challenges is integrating and aligning everything we do, all of our message points. Limit it to three people in the first year; use Jason Young as a coach.
- Why do we want them to be more involved? The question presumes that there is something going on on campus. There are not services available on campus for Saturday classes—bookstore, coffee, etc.
- Some businesses have reached out to the campus—such as Book ‘N Bean. Is there a way to get other businesses to reach out to students?
- Could we use WV Main Street to help us.
- Need alternative locations such as Caperton Center and Braxton County. We have an online community, a traveling lecture series. Café Cimeno in Sutton is a destination—what would it take to get Café suffered from being just here on main campus. *Activities need also to be accessible to people where they are—Cimeno and Fairmont State involved?
- What if we had a business appreciation day and went to Braxton County H.S. and took business leaders to lunch? We all know someone in business in the outlying areas and could make a contact.
- We would like to reframe the question to expand beyond the campus.
- The web site has to be more navigable. Have a separate landing page for campus activities. Purchase a package for an online community that provides online registration and online ticketing.
- Do webinars in real time that can be downloaded by people who are not able to do it in real time.
- Once we “touch” them electronically, they may come to campus. The overload on IT personnel is going to be an issue.
What kind of productive outcomes are we looking for—monetary or marketing? Are we trying to draw a bigger crowd or donations? Many of the businesses are family-owned and cannot donation much time or money. Emphasize to them how a partnership with us benefits them.
Meaning that representatives from here will go into the community to speak? Work with the School of Business to link students and professors with local businesses.
Are we talking about our 13 county locations? How will the split affect this intention? For a lot of people child care is a major issue. Cannot be involved because of family obligations.
be a better way for students to know what’s offered esp. in terms of off-campus and evening courses Should be a master list of courses available to all students (not just model schedules) Why skipping action step 4 in timelines? Rewrite action step objectives that are not measurable to focus more on concrete outcomes
Provide a give and take criteria as well as a assessment tool to gauge the progress. EX: have students from which the partnerships formed to meet cetain requirements such as coming to campus and seating in on a class
Athletics, reading program with the elementary schools Heaktg careers
Communication Ex: Text messaging students so the information comes to them.
Advisory groups for the University. 3A1 Community outreach programs 5A1 increase awareness of the economic impact of FS cultural activates in the region.
– In the absence of a funded marketing director, we need to explore the separation of the marketing director role from the expansion of the special events and activities. The expansion is an important part of Action Step 1 and needs to be moved forward.
Is it possible to include the Foundation in the further expansion of philanthropic gifts, grants, and contracts. This needs to be a measurable item and the purpose needs to be identified. Without a identifiable purpose, this is amorphous.
The second action step needs a review in wording to clarify its goal as to whether it applies to this goal. Without a concise step, with a clear intent, no real action can be taken.
Determine which goals are being addressed in Action Step 2 – be specific. Pierpont needs to be included.
Suggestions for the clarification of language are needed for the action steps. Are they really meeting the goal?
The faculty loan to business program is very important. Change language in faculty to loan step to “explore” instead of initiate. Step is not far enough along to initiate.
- All funding requests are in the areas of communications/marketing
- Include information on our EXPEDITE grant – communicate across the organization on our outreach efforts and work with companies.
- Create a standard Proposal for the business sector – include options for practicum, business partnerships, and internships. This was felt to be lacking in our student employment office.
- Could a consortium of businesses fund a position in placement? They need talent, and their HR departments are lacking connections to the school…
- Placement is not doing this…? (refers to individual placement into industry sector)
- Some departments working in specific sectors – but this is not coordinated across the organization.
- Start a listserve of employment opportunities/student availability
- Develop more robust student database with specific skills – most larger companies are using database mining of detailed resumes to find employees with specific skills and knowledge.
- Our assessment committee is looking at program goals/competencies. They need to look at external needs to specify software.
- Speakers’ Bureau – portray the college more as a service provider
- Community service and outreach activities by faculty – need ways to create records and clearinghouse of such activities
- Information management is the key to these efforts. Although the College has come a long way toward competency in IT, the Banner database is not fully utilized for management of these other critical issues, and may not be the best tool for all needs.
- Fairmont State calendar needs better two-way integration with Outlook and Blackboard
- Alissa Wilmoth proposed a business center before strategic meeting last year, plan would have addressed many of the goals. Plan was proposed but died because there was money to fund a FEAP director.
- Prepare introductory packet to local HR departments, email list of students available for internships to area businesses every semester.
- Resume database that Fairmont state maintains - (news to many at the table). Resume building now is significantly different than the past. Monster etc. are mined for data, need a more robust method to capture student skills.
- Assessment committee looking at portfolio software, could be expanded to include access by employers to look for employees with the specific skills they need.
- Clearing house on campus to promote and publicize the community service work done by faculty and students.
offer them something they need. – get sufficient budgeting; assess their needs; look to see if we have something to offer them; clarify why this goal is important in the first place; define what we mean by “productive”? Need a way to measure some of these goals of partnership; many goals may need to be re-written, and this could be one of them. Should we focus these partnerships in the careers in which we have the most majors? Initiate partnerships that help both with little or no cost? Share resources and people, perhaps. Comes back to CSL, students may be qualified to offer a service through service learning while helping out a business. We need to reach out in to our existing Advisory Councils for folks who can get us in touch with these needs and beef up other advisory councils to be able to reach out to more. Community Service Learning just formed an Advisory Council. We need to start involving City Council and take our concerns and desires to them. Barb Fallon just went to City Council with some student speakers, reps from Learning Communities, to talk to City Council about recycling efforts and Adopt a Highway.
Need to develop that ready list of faculty and staff and administrators in their skills areas who would be willing to serve on such a bureau, but we need to first clarify the need for such services by area businesses (see question 1). We need to develop those contacts and tap in to existing relationships. Need to make sure the folks serving are willing. Faculty emphasis, though, should be on their teaching duties and not use such a role as a reason to not attend class. Staff and administrators, as well as students, should be included on this Bureau. Graduate faculty would be good for this, and this may help recruit students in to our graduate programs, especially for the MBA program.
the institutional webpage is difficult to navigate and has obstacles in processing. Webpage is not user friendly. Can’t find info easily. Banner creates obstacles, much errors when using, scheduling students, locating information. Each area’s individual website needs constantly updated and proofread for accuracy, grammar, spelling, etc. Class scheduling is not user friendly, cannot search for all online course, all televised courses, weekend courses, etc.
Create a center on campus for business relationships – The School of Business has discussed this model for quite some time. This model could connect with each program and analyze the current actions as well as plan for future partnerships. Phil Mason (at table) is willing to provide some funding for release time for development of the project. Using the beginning of the School of Business and the funds from Phil’s office, the baseline could be captured in the next couple of years and the center could be self-sustaining and profitable after a few years. Need to be program specific to ensure that all data is collected and so that all needs can be met.
- Get a baseline idea of who is housing speakers and also ask alumni if they are willing to come back and speak (in the form of a regular alumni registration process).
- Speaker bureau should reach out and partner with existing departments, student organizations, etc, and use their contacts to obtain and coordinate with the potential speakers but perhaps the bureau can provide some funding to the organization and list the opportunity in the master list of events.
We need to complete a comprehensive needs analysis to determine what would work best with the various areas. We need to determine some demographics to potentially target. Reaching out to the chamber, parent’s groups, schools and teachers, rotary, etc.
- Review of Action Steps: http://www.fairmontstate.edu/fsuwiki/goal-2-report-2008
- Reports by Lyla Grandstaff (Implementation) and Amie Fazalare (Audit)
- A proposed time line recommends that any items below target be moved to high priority in the year three timeline. Year two timeline is provided on the tables. Items need to be measurable.
- Faculty present to businesses at breakfast meetings, etc., to put “faces” to names, etc.
- Faculty/business person exchange
- Partner with Chamber of Commerce to create a Young Professionals Group
- Partner with Main Street programs
- Tap into Vandalia Heritage group
- Partner with Chamber of Commerce
- Where is the list that we once had of speaker opportunities?
- Have campus speakers we bring in speak also off campus
- Get aviation program to fly to off-campus airports to bring publicity to our programs
- Folklife Center needs to be added—resources needed, funding—e.g., assistant
- What is the advisory council on K-12 education?
- Center for Education for Appalachia—Education Policy Fellows Program, public service for people who are in policy positions –resources needed
- Conversations among outreach centers—work as a consortium—e.g., Folklife, Center for ED for App., PDS’s
sharing of resources across centers—research and data management, outreach