MARKETING PROGRAM REQUIREMENTS
B.S. Business Administration -- Marketing Major *
| Liberal Studies (44 hours required) | 44 hours | ||
| Business Common Core (45 hours required) | 45 hours | ||
| Marketing Major Requirements: (18 hours required) | |||
| Marketing 3340 | Marketing Research | 3 hours | |
| Marketing 4450 | Marketing Management | 3 hours | |
| Select 12 hours from the following | |||
| Marketing 2205 | Salesmanship and Sales Management | 3 hours | |
| Marketing 3305 | Distribution and Logistics Management | 3 hours | |
| Marketing 3310 | Consumer Behavior | 3 hours | |
| Marketing 3320 | Advertising and Sales Promotion | 3 hours | |
| Marketing 3330 | International Marketing | 3 hours | |
| Marketing 3399 | Special Topics in Marketing | 3 hours | |
|
Total |
18 hours | ||
| Electives** (See Note Below) | 21 hours | ||
|
GRAND TOTAL |
128 hours | ||
*The minor in Retail Management cannot be used to fulfill the minor requirement when the major is Marketing.
**Students who complete MATH 1112 (or higher) and ECON 2201 as a part of their liberal studies requirements will have a total of 27 hours of elective.
