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MARKETING PROGRAM REQUIREMENTS

B.S. Business Administration -- Marketing Major *

Liberal Studies (44 hours required) 44 hours
Business Common Core (45 hours required) 45 hours
Marketing Major Requirements: (18 hours required)
Marketing 3340 Marketing Research 3 hours
Marketing 4450 Marketing Management 3 hours
Select 12 hours from the following
Marketing 2205 Salesmanship and Sales Management 3 hours
Marketing 3305 Distribution and Logistics Management 3 hours
Marketing 3310 Consumer Behavior 3 hours
Marketing 3320 Advertising and Sales Promotion 3 hours
Marketing 3330 International Marketing 3 hours
Marketing 3399 Special Topics in Marketing 3 hours

Total

18 hours

Electives** (See Note Below) 21 hours

GRAND TOTAL

 128 hours

*The minor in Retail Management cannot be used to fulfill the minor requirement when the major is Marketing.

**Students who complete MATH 1112 (or higher) and ECON 2201 as a part of their liberal studies requirements will have a total of 27 hours of elective.