MARKETING

      Marketing is defined as a social and managerial process by which individuals obtain what they need and want through creating and exchanging products and value with others. Through the use of marketing activities, today’s marketer helps assure that the right product gets to the customer conveniently and at a reasonable price.  In order to accomplish these goals, areas of market research, product planning and development, pricing strategies, and promotion and distribution programs are designed to satisfy the customer’s needs as well as the marketer’s need to generate a profit.

     Today these marketing functions create career opportunities that employ nearly 30 percent of the U.S. workforce. These career opportunities give the marketing graduate a chance to express his or her individual creativity through a variety of occupations that allow the flexibility to achieve personal satisfaction while moving up through the ranks of many business organizations.

     The School of Business’ program is designed to develop these career choices by offering courses in marketing management, advertising, salesmanship, market research, consumer behavior, distribution and logistics management, and international marketing. The program also integrates the marketing training with other relevant disciplines (accounting, management, finance, economics) to assure that students have the combination of skills that meet the requirements of managing in today’s marketing activities.

"Creative thinking is today’s most prized profit-producing possession for any individual, corporation, or country. It has the capacity to change you, your business, and the world."  - Robert P. Crawford

The marketing faculty includes:

• Weaver, Robert C., B.S., M.P.A., Coordinator
• Khalil, Mohamad A., B.S., M.B.A., M.A., Ph.D.
• Surendran, Sunil, B.S., M.B.A., Ph.D.